CHARACTERISTICS OF FOCUS GROUPS Consist of Small Groups of People : Focus groups always consist of small groups of people who can fit around a table so that each person can join the discussion and make a valuable contribution. It’s always advisable to keep a small group of people so as to make them comfortable and to foster active discussion and engagement. Use Open-ended Questions : During Focus groups, it’s always advisable to let participants know there’s no right or wrong answer, all responses should be duly appreciated. Don’t ask questions that provide only “yes” or “no” answers. As your participants might give you new and valuable information you weren’t seeking. Always Use Participants Name : This will prevent anyone from dominating focus group discussions and to bring shy participants into the meeting. WHEN TO USE FOCUS GROUP AS A DATA COLLECTION METHOD If you are reading this blog post, you will probably be curious about when a focus group is an appropriate research method
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USE OF FOCUS GROUPS IN DISCIPLINES Library and Information Science : Focus groups in library science field research help study user's behaviour and the impact of services on the library use. In library and information science, when the library intends to work on its collection, the library consults the users who are the reason the library was established. This is an important process in meeting the needs of the users. And while researching this area the teachers, professionals, and researchers can be grouped according to the research requirements. Social Sciences : In the social sciences and urban planning , focus groups allow interviewers to study people in a more natural conversation pattern than typically occurs in a one-to-one interview. In combination with participant observation , they can be used for learning about groups and their patterns of interaction. An advantage is their fairly low cost compared to surveys , as one can get results relatively quickly and incr
A focus group is a small, but demographically diverse group of people and whose reactions are studied or analyzed in guided or open discussions about a new product or something else to determine the reactions that can be expected from a larger population. The use of focus groups as a research method that is intended to collect data, through interactive and directed discussions by a researcher. Focus group is a technique used by sociologists and in different fields of study which include communication studies, education, political science, and public health. It is a form of qualitative research consisting of interviews in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members. During this process, the researcher either takes notes or records the vital points he o